Five Common SEO Myths
There is a lot of information about search engine optimization on the web. Unfortunately, there is also a lot of misinformation. Read about five common myths that have led many people down the wrong path and why you should avoid them.
There are many SEO businesses that make you believe that you must sign up with one of their expensive monthly plans in order to effectively optimize your website. They discourage you from doing it yourself, convincing you that this is best left to a team of experts. The truth is, if you understand the basic concepts behind how search engine optimization works, you can do it yourself, regardless of how big your website is. On the other hand, if you're short on time, don't care to learn all the tricks and secrets that a professional may know, or you'd rather focus on your business because it will make you more money in the long run, using a professional definitely has its benefits.
Do not believe that SEO is just about having good meta tags in your website code. Good meta tags are only a small part of the process. Search engine crawlers scan through your entire website, analyzing the relevancy of its content and the organization of your links. If the crawlers get past your meta tags to find that your content is irrelevant, your site will be penalized.
Do not believe anyone pushing black hat SEO methods. These are old techniques that were once used by many people in trying to fool search engines into ranking their websites highly. Search engines have become very sophisticated now. Methods such as keyword stuffing, hiding lists of keywords by using white font against a white background, or using doorway pages to trick a search engine into giving a site a higher index will penalize your website if a search engine detects such tactics being used on your website.
Some SEO consultants who want you to pay them for SEO services will try to make you believe that your website will rank at the top instantly if you optimize it with them. This cannot be farther from the truth. The fact is, it takes time for your website to creep up in rank once it is optimized. Remember that your website will be compared to hundreds or thousands of other websites that might be using the same keywords. The ranking will fluctuate. If your website content is consistently relevant, you will see progress in ranking over time.
Maybe you thought that because your website is already at the top rank, you can sit back, relax and not have to worry about optimizing it. If you do that, other competing websites will gain ground and will push your website to the bottom over time. SEO strategy needs to be tweaked and adjusted depending on how your site ranks month after month. You always need to keep your content fresh. Implementing SEO strategies will keep your website at the top.
Remember that optimizing your website is really for the benefit of your audience. Do not use it as a way to fool search engines into giving your site a higher rank, because unethical methods never work in the long run and will work against you if discovered. If you learn more about proper SEO methods and stay away from bad techniques, your will see your website climb up in ranks naturally.
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