SEO VS. PPC
SEO (Search Engine Optimization):
The goal is to get your site to the top of the first page of Google for as many of your keywords/phrases as possible. There are 2 parts to this. On-Site SEO and Off-Site SEO. For the most-part your On-Site SEO was done and is being done as your site is created. If it hasn't been done, contact us for a free quote. Off-Site SEO is the act of Link Building, Social Bookmarking, Directory Submission, Article Submission, Blog Commenting, etc., as necessary to raise your site in authority and search engine rankings.
In reality you can spend as much or a little as you want on SEO. The more you spend, the more time will be spent on your project, and the faster you will reach the top. But spend too little and you won't see much in the way of results. Spend too much and you'll be throwing away money; as once you've reached the top, you really can't go any higher.
The benefits of SEO is that most people will click in the free "organic" results first when they are looking for something, and that if you are on ranking high on Google it doesn't cost any more for 5000 clicks than it does for 50 clicks.
Action Website and SEO now offer a simple no hassle way to the top of Google. Simply tell us your site, and your 3-5 most important keywords (we can help with that), and we'll do the rest. Click the image below for more info.
PPC (Pay Per Click):
Pay per click is a great way to get on the first page fast. The biggest drawback is, as soon as you stop paying for clicks, your ads no longer show. So SEO is a better long term strategy.
For a national campaign in a moderately competitive industry, I'd recommend the following for a Google PPC campaign:
Budget: $800 monthly
Moderate: $1200 monthly
Aggressive: $1800 monthly
Note that many big companies are speding tens of thousands on PPC; and profiting from it. So the sky is the limit on PPC - if it's converting for you.
Ideally you will want to run both the SEO and PPC campaigns at the same time. That way you will get the immediate results of PPC, and the long term benefits of SEO. So you'd be looking at between $2000 - $3800 per month.